Our Story
Are you fed up with conventional sunscreen running, stinging
your children’s eyes or causing painful skin irritations?
You can feel relaxed and confident, knowing Smidge has got you covered.
Mission statement
We believe that wearing sunscreen can be a good experience for everyone, that the health of the planet is key to the health of all people and as the children of Papatūānuku (Mother Earth) we have a responsibility to protect our planet for future generations.
Smidge is a social enterprise that exists to protect your skin and the planet. Our community benefits from actions we take to give back to local environmental programmes. Live life to the fullest while minimising our impact on the environment.
the journey so far...
Meet the maker
Kia ora!
As a redheaded sun worshipper who loves surfing, hiking, and diving, sunscreen is a daily essential for me. I'm also a passionate conservationist - that's why I created Smidge Suncare. I wanted suncare that I can trust to protect my skin whilst reducing our impact
on the planet (to just a smidge).
After doing much research, I turned my kitchen into a sunscreen lab. I figured less was best, so I formulated a sunscreen with just seven naturally derived ingredients and packaged it in plastic-free tins. We are 100% Aotearoa NZ made and operated.
Ngā mihi nui, thank you so much for your support!
- Nat, Founder and CEO (Ngā Wairiki Ngāti Apa)